IS imitation the highest form of flattery?

IS imitation the highest form of flattery?

I guess…but it’s also annoying as hell! As some of my gorgeous Masterminder’s begin to gain traction in their markets and make a noise in their chosen space they’re coming face to face with the old age problem of copy-catting and the rage is real people! Fair enough too! You work hard to bring an idea to life, you share your information with people in good faith and then boom…off they go and mimic some second rate version of your blood, sweat and tears. But here’s the thing….. NO-ONE in this world can match you; when you lead the way you have the edge and you always will if you stay on top of your game. The downside to forging new territories is that you will be copied, and those after you will have an easier time of it because you’ve already educated the market. The upside is that you have clear space in the market and can capture the early adopters, early adopters who love to talk about the fact they adopted early and bask in the coolness of having done so. There is no way to stop the copy-caters of the world; the uninspired UN-originals who don’t have the creativity or brain power to forge their own (original) path…they’re here to stay. The best thing you can do is continue to lead the way in all of your glory, shine your light brightly and know that you are the original and the best, also know that you’ll ALWAYS be 3 steps ahead of your copy-cats who will be sitting quietly in the background waiting for your next...
You get what you pitch for…and you’re always pitching.

You get what you pitch for…and you’re always pitching.

In 2011 or it could have even been 2012, I participated in a group program called the KPI Program. I was lucky enough to be an early adopter and so Daniel Priestly, the founder of the program, delivered the bulk of the program; let me just say Dan Priestly is one amazing human. One of the things I remember Dan saying very early on (and became a KPI staple) is “you get what you pitch for…and you’re always pitching”. For some reason that really stuck in my head and I created a whole story about what that meant for me and what it looked like for me. Because I’ve always had a strong affinity with branding and personal branding my thoughts immediately went to “so this means I’m ALWAYS on” and I became excited by that prospect, not overwhelmed or pressured or backed into a corner but totally freaking excited to take on the responsibility to up-levelling my personal branding game and be MORE. I am my brand and my brand is me, what you see is what you get…regardless of any business ever founded I was always the brand and the brand was always me; certainly an evolution has taken place and while I have evolved so too has my brand. I was excited by the concept of living and breathing my brand from the moment I opened my eyes in the morning until I closed them again at night. It’s why I’ve always strived to mould my brands around my life and not the other way around. It’s why I create brands that are a true extension...
The Art Of Kicking Discovery Call Conversion Ass

The Art Of Kicking Discovery Call Conversion Ass

Converting Discovery Sessions is always a topic up for discussion because it’s here that most coaches fall over. We fall over because we hate to “sell” ourselves and are in such a hurry to prove we are NOT pushy and would NEVER pressure someone to work with us, and besides we’re successful coaches so we must also prove we don’t NEED this persons business. Gah! Oftentimes this does not work in our favour because in the end we don’t “sell” at all and another yet discovery session bites the dust…another discovery call that is a large part of our marketing strategy…gone to waste. We’ve all been there right? So…how DO we convert those precious discovery calls? Here are my top tips for making discovery calls count.   Let’s begin by re-framing our discovery sessions. Rather than see your discovery sessions as a way to “get clients” I’d like you to instead think of them as “getting to know each other” sessions. The “discovery” part is after-all about getting to know each other and ensuing you are the right fit. YOU are discovering as much as your potential client is. Contrary to popular belief any client with a pulse is NOT a good client, some people are simply NOT a good fit and this is where you get to determine whether or not you would like to work with this person. Too many times I’ve taken on clients that drained the sweet life out of me . When you take on a draining client they poison the well, you forget that you only don’t like working with that one client...
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