New Level, New Devil!

New Level, New Devil!

If you’re a female entrepreneur unfamiliar with the term “upper limit problem” coined by Gay Hendricks in his book The Big Leap then let me share with you my most recent ULP. I’m staying at the beautiful Crown Towers on a 2 day video / photo shoot and the plan was (is!) to capture some fabulous luxe looking images for my website and marketing AND shoot video’s for my newest lead magnet. Investment and expectations were (are) high. Usually I love to do things myself, my hair, my make-up, shooting my own videos and just grab a photo of me on a good day when I’m dressed up with a nice backdrop and I’m happy. However this time round in my attempt to play a bigger game I have all of the bells and whistles…an expensive luxury apartment, a photographer used by celebs, thousands of dollars worth of clothes and shoes, my PA and ,until she called in sick, a make-up artist. $10,000 right there. Boom. Now I know I could have done this whole thing for far, far less however I was drawing a line in the sand….this is me pushing through to the next level. This is me playing a bigger game. But….. ULP is a bitch and she’s been tapping me on the shoulder for 2 weeks now. ULP is telling me stuff like “this is SO unnecessary”…”that money could have been spent on x,y or z”…..”imagine what Dave really thinks about you spending so much money on something so superficial”….etc etc etc bla bla bla. My spray tan didn’t take, I ended up with a bad...
How to Survive Launching a New Project

How to Survive Launching a New Project

  I was on my morning walk this morning when the inspiration for this post struck. The minute I headed out the door a smile hit my face…what a morning, what a fabulous time of the day.. how lucky am I to live here, have a body that is fit and strong etc…I was immediately filled with gratitude. My thoughts then turned to my current launch (my life’s work in an online program) and how things were travelling. 5 days of facebook ads throwing $100 at it every day for a week. My leads are good, hitting close to 60 a day at less than a dollar a lead. Happy Days! BUT at the time of writing – no-one has signed up for my online program. And that’s when the idea for this post formed… 12 months ago I would be in a blind panic and ready to pull my ads by now. The theme here is that you haven’t cut your entrepreneurial teeth until you’ve experienced the white knuckle ride that is a program launch! Even more so if you haven’t yet had a launch actually bomb! What I’ve discovered over the last couple of years is that a launch is a marathon and not a sprint and you need to strap yourself in for the ride. What do I mean by that? With experience comes the knowing that you will run ads, sometimes for weeks, without a sign-up… but this doesn’t mean it’s failing. You see, too many of us are in our own heads at this point when we should be thinking like our potential clients;...
How is your 2016 Shaping up?

How is your 2016 Shaping up?

I don’t know about you but the end of the year always energizes and excites me. I’m excited about the year to come and I’m also excited about finishing the year strong. Now is when I start to put dates to my ideas and start thinking about “how” I want to do the following year. It must be the time of the year but I’ve been attracting a whole bunch of conversations with my peers, with many of them doing stuff in their businesses they don’t love; they’re continuing to offer packages and programs they don’t like to deliver and serve a market they no longer enjoy. I couldn’t think of anything worse than heading into a new year dragging things that make me unhappy, with me. A habit I got into a few years ago was nothing short of life-changing. I’m going to share it with you in the hope it changes the way you go about things in your new year. About 4 years ago I was in a place where everything seemed stressful and I wasn’t enjoying my work and the thought of heading back after the break didn’t excite me like it used to. I decided that things needed to change – fast! So I sat down and wrote my “annoyance list”. This was a brain dump of everything that was pissing me off and stressing me out both inside my business and outside of it. I looked at this list and immediately saw where I needed to implement change and spent the next few weeks doing just that. Some of the changes were huge...
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